Interactions with the post: The algorithm will prioritize posts with a lot of engagement, especially from people you interact with a lot.Įach post is ranked based on these main signals to determine where it appears in your feed.įacebook also gives users options that help them train the algorithm and customize their feed:. If you engage with photos, you’ll see more photos. Type of content: If you most often interact with video, you’ll see more video. Who posted it: You’re more likely to see content from sources you interact with, including friends and businesses. Over the years, algorithm ranking signals have been added, removed, and had their importance adjusted.Īs of 2023, the Facebook algorithm determines which content is most relevant to a particular user based on three main ranking signals: Part of their work is to improve the algorithms that connect Facebook users with the most valuable content for them. Meta has a whole team of people working on artificial intelligence and machine learning. This process happens every time a user refreshes their feed.įacebook says the social network uses algorithms to “arrange all of the content you could see on with the aim of showing you the things we think you may be most personally interested in at the top of each surface.” How does the Facebook algorithm work? It scores content and then arranges it in descending, non-chronological order of interest for each individual user. Facebook calls this “personalized ranking.”Įssentially, the Facebook algorithm evaluates every post, ad, Story, and Reel. 
It determines what people see every time they check Facebook, and in what order that content shows up. The Facebook algorithm is a set of rules that rank content across the platform.
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